Top 5 Beauty Retail Apps on iOS in Italy: Q1 2024 Performance

In Q1 2024, the top beauty retail apps on iOS in Italy experienced diverse trends in downloads, active users, and revenue. Here’s a detailed look at how these apps performed:

SEPHORA - Maquillage, Parfum saw a considerable surge in weekly downloads, jumping from around 41.7K in mid-March to approximately 149K by the end of the month. Concurrently, weekly active users rose significantly from 26.2K to about 126.8K.

versione obsoleta - Sephora experienced a downward trend in weekly downloads, starting the quarter with about 12.7K and dropping to 1K by the end of March. Active users also saw a decline from 45.2K at the beginning of January to 26.9K by the end of the quarter.

Douglas - Parfüm & Kosmetik maintained a relatively stable download rate, fluctuating between 4.9K and 8.9K throughout the quarter. Active users showed slight variations, starting at 38.1K and ending the quarter at 33.1K.

Notino: profumi e cosmetici experienced variable weekly downloads, peaking at 12.8K in mid-March before settling at 5.8K by the end of the month. Active users demonstrated a similar pattern, increasing from 25.5K in early January to 37.3K in mid-March, then decreasing to 28.8K by the end of the quarter.

LOOKFANTASTIC: Beauty & Makeup had relatively low download numbers, ranging from 520 to 1.1K throughout the quarter. Active users remained consistent, fluctuating slightly between 3.3K and 4.4K.

These insights are derived from Sensor Tower data, and more detailed information can be found on their platform.